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The New Era

PUBLISHED March 2023



Throughout this 116-page special report, we tell the story of the birth of a sector through the words of the figures who are busy trying to make it a success, including a number of foreign investors, heads of government authorities, and figures involved in the development of the well-known “gigaprojects” that are placing Saudi Arabia’s ambitions prominently into news feeds around the world. “Just the simple act of allowing public performance was the first drop of this big ripple effect,” said Ahmad M Alammary, a Saudi DJ better known locally as Baloo, the Chief Creative Officer of MDL-BEAST, an entertainment firm with deep roots in the music business. And it was a sentiment we heard throughout our time in the country. And now the starting gun has been fired, any-thing could happen.

Here is just a selection of the interviews contained:

  • Prince Abdul Aziz bin Turki Al-Faisal, Minister of Sports
  • Prince Khaled bin Alwaleed bin Talal Al Saud, President, Saudi Sports for All Federation (SFA)
  • Khalid AlBaker, CEO, Quality of Life Program
  • Prince Faisal bin Bandar bin Sultan bin Abdulaziz, President, Saudi Esports Federation (SEF)
  • Noha Kattan, Deputy Minister for National Partnerships & Development, Ministry of Culture
  • Amr AlMadani, CEO, The Royal Commission for AlUla
  • Jerry Inzerillo, Group CEO, Diriyah Gate Development Authority (DGDA)
  • Zurab Pololikashvili, Secretary General, World Tourism Organization (UNWTO)
  • Mohammed Al Turki, CEO, Red Sea International Film Festival


The publication also features a range of articles and analysis, including:

  • Sustainability and women in golf
  • Investment in sports
  • Saudi Fitness sector
  • Sports marketing & sponsorship
  • eSports
  • Heritage preservation
  • Tourism
  • Soft power

About The Business Year
The Business Year is a global media group that has been providing investors, businesses, and governments with first-hand insights into the world’s most dynamic markets for over a decade. We conduct hundreds of interviews a week with top decision makers in the Middle East, Latin America, Central and Southeast Asia, Africa, and Europe. Our content is available in printed reports and across an array of digital platforms.



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